Website design and business promotion by Mutex Solutions, Nottinghamshire.

Mutex Website Solutions

Optomisation

We specialize in website promotion, a process to ensure you get visitors to your site referred directly from search engines and other websites.

If someone types into MSN or Yahoo the keywords for a search such as 'accommodation in Nottinghamshire', the site needs to appear at the top of the listing to be found. This is clearly not straight forward since if you try a search you will find it returns 1000's of sites. So how is it done?

The search engines have robots or crawlers that search the sites and record specific information such as the name, title and site content. Well designed sites have other information buried in the coding that the robots also record. In addition they look at links, the pictures and the text. What they want are sites that are content rich and truthfully about what they profess to be about since they want to return relevant sites to users. This can be quite hard for a robot because its only as good as its programming, but it is consistent. However, just to make it a little more complex, the programs the robots use are changed thus changing site rankings - so optimization is a continuous process.

To help us produce a site that a robot likes, we use techniques proven to work, a methodical approach utilizing specialist tools which, whilst it can take time, gives results.

We also have access to key word search statistics, so that we can choose keywords or search terms that are regularly used, for example the word Nottingham is 3x more regularly searched than Nottinghamshire, so we get the most from the key words selected.

We can research your competitors sites and provide useful information on the quality of their sites thus helping in your marketing campaigns.

But if this is a bit too bamboozling, don't worry. Most of our customers choose to let us take care of the whole process and just provide progress reports on traffic volumes. The important point is that you get the traffic rather than your competitors.

Websites win business

01777 707306

e-mail: iwantaweb@mutexsolutions.co.uk

Website design and marketing by Mutex Solutions